Get More Bookings with Guest Reviews

Guest Reviews

Are you looking for more bookings for your hotel or vacation rental property?

Guest reviews are one of the most important factors that people look at when deciding whether to stay in a hotel or not. In this video, I share five tips on how to use guest reviews to boost your hotel’s bookings!

#1 Find the right times to get feedback.

Feedback from your guests is an important part of running a successful vacation rental property. You should be asking them about their experience as soon as possible once they interact with one of your touchpoints, not just at the end like most default policies dictate!

If you want to find ways that will make sure people feel valued and heard then look no further than getting feedback early on during their stay.

Here are some areas you can request guest feedback before they check out:

• Check-in: Though your guest has already experienced the sales process, booking, and travel to their hotel before checking in they may already have thoughts about it. A quick verbal request for feedback from front desk staff can reveal any issues that need addressing.
• WiFi Login: The Wifi login provides a great way of getting feedback from your guests about their experience so far. The more information you have on what’s going well or where things can improve, the better off everyone will be!
• During Breakfast: Guests are often in a better mood for feedback after their first night sleep. With breakfast being the perfect time to get guest feedback, we can now ask them about their experience so far. This will give us more information for what’s going on in-house and allow any issues or problems with amenities come up before they become bigger problems!

Guests are always looking for good quality service and a hospitable environment, which you can provide by asking your staff to engage with them during their stay. Your team should be trained in the art of getting guest reviews at key moments so that when it comes time for feedback, there will not have major issues or you would have resolved many of them!

#2 New technologies for taking guest reviews

With all the new technology out there, it’s easier than ever to get feedback from your guests. There are solutions for everything from online reviews monitoring and customer service-focused texting that make capturing guest experience easy without any hassle on behalf of them!

Take a look at options such as;

• Wi-Fi logins
• QR codes
• Printed URLs
• Automated emails

#3 Make sure the hotel’s staff receives feedback from guests.

Guest reviews are a great way to get feedback on the services that you’re providing, but if they aren’t shared with staff members this can lead them in an inefficient direction. Make sure your team knows how important it is for all of their hard work and efforts to be recognized by having good guest review sharing practices!

It’s easy to get caught up in the excitement of a job well done. But it is equally important that we take time, especially during our review sessions by learning from both negative feedback as well those expressing concerns or ideas about how things could be improved!

Analyzing guest reviews are a great way to see what guests think about your hotel. You can use both good and bad feedback from previous customers as guidelines for how you serve future visitors, which will help ensure that they have an enjoyable stay at the property.

In addition, staff should also agree on ways in which things could be improved upon when responding back during complaints or issues brought up by guests. By following these tips closely it should become easy peasy lemon squeezy!

#4 Respond to online vacation rental reviews.

Studies have shown that hotels that respond to more than 50% of their online reviews have seen higher bookings than those that ignore them. Responding to negative reviews is equally as important, if not more critical, as people access those reviews for social proof of your services.

One of my favourite books on this topic is “Hug Your Haters” by Jay Baer. The author highlights online reviews are a fact of life, and as such it’s important to answer everyone. The days when you could bring out your finest china for dinner with the critic from the town have long passed—now everyone has access to an internet connection! Every customer becomes their own critic in ways that can affect what outsiders see about yourself or your business.

You can’t let one bad review be all they read. It is important to respond with empathy and show that you are looking for ways of improving your vacation rental business experience, which will lead them back into wanting more from you! 

Responding shows care towards customers’ feelings while still caring about solving whatever problem caused this complaint originally.

#5 Highlight great reviews on your Website and Social Media.

The best hotels are the ones that take feedback from their guests seriously. The hotel industry has changed dramatically in recent years, with more places for people to leave comments online and offline- you can even get creative by putting screens up at your front desk or inside rooms!

Adding positive guest testimonials, user-generated pictures and videos, or interviews with guests to your website and social media pages can help set you apart from the competition. Select feedback that showcases your brand, culture, or key amenities that you would like to highlight. This will help people understand what makes your hotel special.

In addition, using social media can help you build a brand for your business and create a community of loyal customers. If you’re not using social media yet, now is the time to start!

Recommended Tools to Highlight Reviews

Conclusion

Guest reviews are essential to a hotel’s success. By following the five tips in this video, you can make sure that you are getting feedback at the right time, using technology to make it easy for guests to leave reviews, and making sure that the feedback gets back to your team.

Additionally, be sure to respond to online reviews and highlight great reviews on your website and social media pages. Are there any other tips you have for collecting guest feedback?

Let us know in the comments below!